Commercial Videos & Video Marketing

Website? Check. SEO? Check. What else can I do to market my business online. Have you considered video?

Online video is huge and set to surpass television as an advertising medium and revenue generator for business. That means if you are not using video to market your business, you are missing out on potential leads and sales. IEB WEB has an on-site video team, complete with equipment and editing bay, to make your visual masterpiece. Our team will visit your site, take all shots required, add voices, music, and other elements necessary to make your video stand out. Finally, we will market your video on major video sites, such as YouTube.Some thoughts to consider when making a video for your business:

  • Keep it brief. Unless incredibly compelling, videos over 2 minutes in length are not usually watched in their entirety. Brevity is the champion on YouTube, thanks to short attention spans. Take advantage of this by always keeping your video short and sweet.
  • Keep it interesting. Whatever the subject of your video, keep it thoughtful, interesting, and always stay on topic. This ensures your subjects stay tuned in. Furthermore, staying on your topic and stating it in a meaningful helps you gain views and positive comments.
  • Consider humor. While it may not be appropriate in all situations, short, humorous videos are what drive the views on YouTube and other sites. If you are able to be funny and capture an audience attention through humor, while at the same time address your topic and market your business, you just may have the formula for a viral video. But proceed with caution: a funny video that is too offensive, crude, or not really funny could potentially damage your business and your reputation.

Ready to get started on your viral video? Contact us today and tell us about your video needs.